In a bid to boost rural tourism, Governor Ahn Hee-Jung of Chungnam Province has today signed a new partnership with Airbnb ahead of Korea’s 97th National Sports Festival.
As part of the historic Memorandum of Understanding, the two parties have agreed to:
- Encourage the use of Airbnb as a way for travelers to the region to stay with a local during the National Sports Festival;
- Improve the quality of tourism and homestay facilities in rural areas using big data
- Provide information on rural tourism resources and lodging facilities in Chungnam Province to domestic and international tourists;
- Promote local culture and tourism attractions to athletes participating in the National Sports Festival as well as general tourists, and arrange for promotional events.
The Governor of Chungnam said the Memorandum of Understanding was a dynamic approach to tourism and another way his administration was encouraging locals to be part of the National Sports Festival. “This MOU not only meets our current need for accommodation and tourism infrastructure but also creates a new era of tourism industry and economic pattern in the long run.” Governor Ahn also noted “We hope that our mutual cooperation instigates improvement of the local economy as well as increased income for locals.”
Airbnb’s Director of Public Policy for the Asia Pacific Region, Mike Orgill, said that the Governor was setting the foundations for the most successful National Sports Festival yet and that Airbnb looked forward to promoting Korean rural tourism to our host and guest community around the world. “Last year alone, more than 41 million guests stayed with Airbnb somewhere around the world. Through our partnership, more tourists at home and abroad will be able to visit rural villages and each rural village in Korea will become a unique travel destination with its own story.”
The Memorandum of Understanding was signed at Hongseong-gun, Chungcheongnam-do, South Korea.
Airbnb in Korea, As of June 1st, 2016
Number of Hosts in Korea: 8,000
Number of Listings in Korea: 17,000
Number of outbound guests from Korea: 958,000
Number of inbound guests to Korea: 559,000
Year over Year Guest Growth Rate in Korea: 170%